Content marketing is one of the best ways that you can bring new customers to your eCommerce store. Eighty-two percent of consumers report developing a positive opinion on a company after reading content produced by them.
Also, 70 percent of consumers prefer to learn about a company and its products through content like blogs and articles, as opposed to advertisements. As if that wasn’t enough, content marketing tends to cost about 60 percent less than other types of conventional marketing and generates about three times more leads.
https://smallbiztrends.com/2017/09/content-marketing-for-ecommerce.html
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