As the world of business becomes more global, our world is becoming smaller. Previously, only big businesses were able to do deals on an international level. Now, even small businesses with an Internet connection can ship products, offer services and communicate with people all around the world. With this access comes a real risk of a business sending the wrong signals while trying to interact with another culture. Culture Crossing: Discover the Key to Making Successful Connections in the New Global Erawas written to help businesses decrease this risk.
Culture Crossing Helps Decrease the Risks in Global Communication
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