7 Ways Retailers Can Capitalize on Mother’s Day

Mother’s Day is May 14, and this year, consumer spending on mom’s special holiday is expected to hit record highs. The National Retail Federation reports 85 percent of consumers plan to celebrate Mother’s Day, spending an average of $186.39 each. Total spending is projected to hit $23.6 billion—the highest in the survey’s 14-year history.

Even better news for independent retailers: 55 percent of those surveyed say they plan to shop at a specialty store or small business. How can you ensure your store gets its share of Mother’s Day dollars? With the following Mother’s Day marketing tips for retailers.

7 Ways Retailers Can Capitalize on Mother’s Day