McDonald’s (NYSE:MCD) has already admitted that its latest innovation is essentially useless. But the company still hopes that it serves an important purpose for its marketing efforts.
The product is called a “frork.” It’s essentially a fork, but with french fries instead of prongs. The purpose? According to an infomercial type video from McDonald’s, you can use it to pick up and eat all the toppings and condiments that fall out of McDonald’s new signature crafted sandwiches.
McDonald's Frork Promotion Shows Gamble of Humor in Marketing
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