It’s 2017 and there are multiple surveys out there saying more than half of small businesses out there still don’t have a website. And, according to an upcoming survey from Leadpages, even many of those with websites don’t understand why landing pages are important – why they need pages optimized for converting site visitors into contacts and leads.
Bob Jenkins of Leadpages: Most Small Businesses Still Don’t Believe They Need Landing Pages
To quote Larry Kudlow: Free market capitalism is the best path to prosperity! Freedom of thought and free markets have led to the greatest advances in living standards in human history. Matters of business and free enterprise are discussed on this blog. Included are company press releases, 3rd party news articles and videos, articles and videos pertaining to small business, and white collar crime.
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Sunday, April 30, 2017
Is it Okay to Bring Your Spouse on a Business Trip?
Business travel can be hard on a relationship when you’re frequently gone for days or weeks a time. But have you ever considered bringing your spouse along on one of your trips? It could be a nice break from the loneliness of solo travel — however, there are some things you should think about first.
Is it Okay to Bring Your Spouse on a Business Trip?
Is it Okay to Bring Your Spouse on a Business Trip?
Google Says Websites Shouldn’t Mark Republished Content for Index
Google (NASDAQ:GOOGL) recently suggested more steps toward eliminating duplicate content across the web. And website owners, including small business owners, may want to pay attention considering the search engine has a history of eventually penalizing sites for not taking heed.
Google Says Websites Shouldn’t Mark Republished Content for Index
Google Says Websites Shouldn’t Mark Republished Content for Index
Saturday, April 29, 2017
How To Manage Your Budget as a Freelancer
Alysse Dalessandro doesn’t have a conventional budget. This is in part because she doesn’t have a steady income. The Ohio-based writer is a full-time freelancer.
Her situation isn’t unique. Roughly 55 million Americans freelance, and 25 percent report doing so full time, according to a 2016 survey by Upwork and the Freelancers Union.“I don’t know when my money is going to come. I don’t know if it’s going to come sometimes,” Dalessandro says. “So a traditional budget doesn’t work for me.”
How To Manage Your Budget as a Freelancer
How to Strengthen Customer Relationships When Time is at a Premium
As a small business owner, it’s easy to get caught up in the day-to-day operations of your business. And while the things that go on behind the scenes certainly matter, you can’t focus on them at the expense of your relationships with customers.
How to Strengthen Customer Relationships When Time is at a Premium
How to Strengthen Customer Relationships When Time is at a Premium
Entrepreneur Launches Global Business in Her Kitchen with Less Than $500
Not all new innovations need to be expensive, high-tech products. As one entrepreneur recently showed, you can solve some seemingly complicated problems with a more simplified approach.
Entrepreneur Launches Global Business in Her Kitchen with Less Than $500
Entrepreneur Launches Global Business in Her Kitchen with Less Than $500
Thursday, April 27, 2017
The Ultimate Guide to Green Practices for Your Small Business
Adopting greener working practices that prioritize creating a more sustainable business which is kinder to our environment, is becoming a leader concern for small businesses. Not only can crafting sustainable practices help businesses save money on the likes of energy bills, but it also ensures a business adapts a more environmentally-responsible reputation.
The Ultimate Guide to Green Practices for Your Small Business
The Ultimate Guide to Green Practices for Your Small Business
Pfizer’s Next-Generation ALK/ROS1 Inhibitor, Lorlatinib, Granted Breakthrough Therapy Designation from FDA for ALK-Positive Metastatic Non-Small Cell Lung Cancer | Pfizer Pharmaceutical News and Media | Pfizer: the world's largest research-based pharmaceutical company
National Small Business Week: The History of an Entrepreneurial Tradition
A lot has changed in America since the 1960s and while many things are different in today’s United States, at least one of the fundamentals driving us all forward is still the same. While our values shift and IT creates realities considered science fiction back in the days of the Hippies and gas guzzling cars, the importance of small business remains one of this country’s immovable bedrocks.
That’s why celebrating National Small Business Week is as much a part of our collective experience as baseball and the Fourth of July. It’s fitting that some of the folks championing the event that runs from April 30 – May 6 are located at the Small Business Administration (SBA) in Washington D.C.
National Small Business Week: The History of an Entrepreneurial Tradition
India wins $1 billion investment from carmaker Kia - Apr. 27, 2017
The allure of India's growing car market is becoming too strong to resist.
South Korean automaker Kia Motors on Thursday became the latest company to try and grab a slice of the pie, announcing a $1.1 billion investment in a manufacturing plant in the Indian state of Andhra Pradesh.
India wins $1 billion investment from carmaker Kia - Apr. 27, 2017
South Korean automaker Kia Motors on Thursday became the latest company to try and grab a slice of the pie, announcing a $1.1 billion investment in a manufacturing plant in the Indian state of Andhra Pradesh.
India wins $1 billion investment from carmaker Kia - Apr. 27, 2017
What This Law Firm Can Teach You About Empathy
Not displaying empathy as a company can cause your marketing strategy to go terribly, terribly wrong. You only need to look at United’s developing PR nightmare for a prime example.
What This Law Firm Can Teach You About Empathy
What This Law Firm Can Teach You About Empathy
It's a seller's market - Apr. 27, 2017
It's good to be a home seller right now ... really good.
That's because it's the most profitable time to sell a home in almost 10 years.
It's a seller's market - Apr. 27, 2017
That's because it's the most profitable time to sell a home in almost 10 years.
It's a seller's market - Apr. 27, 2017
American Airlines is offering its pilots and flight attendants a raise - Apr. 26, 2017
American Airlines is offering its pilots and flight attendants a pay bump.
Hoping to satisfy employees' demands to close the big gap between their salaries and what counterparts make at Delta and United, American is giving an 8% raise to pilots and a 5% increase to flight attendants.
American Airlines is offering its pilots and flight attendants a raise - Apr. 26, 2017
Hoping to satisfy employees' demands to close the big gap between their salaries and what counterparts make at Delta and United, American is giving an 8% raise to pilots and a 5% increase to flight attendants.
American Airlines is offering its pilots and flight attendants a raise - Apr. 26, 2017
Oprah's favorite company is getting a new CEO - Apr. 26, 2017
Weight Watchers -- the Oprah Winfrey-backed company -- just hired Mindy Grossman, the CEO of the Home Shopping Network.
The news sent Weight Watchers (WTW) stock up more than 7% during after-hours trading Wednesday.
Oprah's favorite company is getting a new CEO - Apr. 26, 2017
The news sent Weight Watchers (WTW) stock up more than 7% during after-hours trading Wednesday.
Oprah's favorite company is getting a new CEO - Apr. 26, 2017
Microsoft co-founder Paul Allen pledges $30 million to house Seattle's homeless - Apr. 26, 2017
The man who co-founded Microsoft with Bill Gates has pledged $30 million to house Seattle's homeless.
Seattle Mayor Ed Murray said Wednesday the city was partnering with Paul G. Allen's family foundation to build a facility to house homeless families with children.
Microsoft co-founder Paul Allen pledges $30 million to house Seattle's homeless - Apr. 26, 2017
Seattle Mayor Ed Murray said Wednesday the city was partnering with Paul G. Allen's family foundation to build a facility to house homeless families with children.
Microsoft co-founder Paul Allen pledges $30 million to house Seattle's homeless - Apr. 26, 2017
Chocolate Rain 10th Anniversary Calls Attention to Power of Viral Marketing
This week marks the tenth anniversary of viral sensation “Chocolate Rain” by singer and internet personality Tay Zonday. And this milestone isn’t just about celebrating a flash-in-the-pan online hit. It also serves as an important reminder for businesses.
Chocolate Rain 10th Anniversary Calls Attention to Power of Viral Marketing
Chocolate Rain 10th Anniversary Calls Attention to Power of Viral Marketing
50 Baking Business Ideas
If you enjoy baking, there’s a huge customer base of those who love baked goods out there. That means there are plenty of opportunities out there for entrepreneurs to build businesses around baking. Here are 50 different baking business ideas you can use to showcase your talents as a baker.
50 Baking Business Ideas
50 Baking Business Ideas
Indians are eating tons more chocolate. Here's why - Apr. 26, 2017
India is developing a major sweet tooth.
The amount of chocolate sold in India ballooned by 13% in 2016, according to new data from research firm Mintel.
Indians are eating tons more chocolate. Here's why - Apr. 26, 2017
The amount of chocolate sold in India ballooned by 13% in 2016, according to new data from research firm Mintel.
Indians are eating tons more chocolate. Here's why - Apr. 26, 2017
Google Maps now remembers where you parked your car - Apr. 26, 2017
Always forget where you parked? A new Google Maps feature has you covered.
Google (GOOG) officially rolled out the new feature on Tuesday, which it beta-tested for Android users last month.
Google Maps now remembers where you parked your car - Apr. 26, 2017
Google (GOOG) officially rolled out the new feature on Tuesday, which it beta-tested for Android users last month.
Google Maps now remembers where you parked your car - Apr. 26, 2017
The best way to get guaranteed income in retirement - Apr. 26, 2017
I'm retired and thinking of buying an annuity to add to my monthly income, but I'm not sure which type of annuity might be right for me. Any suggestions? --Elaine
Confused about annuities? You're not alone. Lots of people like the concept of devoting a portion of their savings to an annuity in return for the financial security and peace of mind an annuity's guaranteed income can bring, only to have their eyes glaze over and paralysis set it when it comes to actually choosing one.
The best way to get guaranteed income in retirement - Apr. 26, 2017
Learn This Important Secret for Success in Business and Personal Life
Let’s talk about the power of state, and more importantly, how constantly functioning in the most powerful state possible drives success.
When I was first exposed to Tony Robbins during my earlier days of entrepreneurship, the notion of being in a powerful state was a constant. In his book Unlimited Power, Robbins describes state as something that “can be defined as the sum of the millions of neurological processes happening within us. In other words, the sum total of our experience at any moment in time.”
Learn This Important Secret for Success in Business and Personal Life
Tesla Model S loses top ranking from Consumer Reports - Apr. 26, 2017
The Tesla Model S has lost its top ranking from Consumer Reports.
The magazine said Wednesday it has lowered its score for the basic Model S, a luxury, all-electric sedan, because an automatic braking feature has yet to be activated by a software upgrade as promised.
Tesla Model S loses top ranking from Consumer Reports - Apr. 26, 2017
The magazine said Wednesday it has lowered its score for the basic Model S, a luxury, all-electric sedan, because an automatic braking feature has yet to be activated by a software upgrade as promised.
Tesla Model S loses top ranking from Consumer Reports - Apr. 26, 2017
ESPN cuts familiar faces in major layoff - Apr. 26, 2017
ESPN is cutting a number of its most familiar faces as part of a larger layoff of 100 on-air personalities and writers.
ESPN didn't release a full list of those let go. But among the cuts are former NFL quarterback and analyst Trent Dilfer, prominent NFL reporter Ed Werder, senior baseball writer Jayson Stark and host Jay Crawford, all of whom shared the news about themselves on Twitter.
ESPN cuts familiar faces in major layoff - Apr. 26, 2017
ESPN didn't release a full list of those let go. But among the cuts are former NFL quarterback and analyst Trent Dilfer, prominent NFL reporter Ed Werder, senior baseball writer Jayson Stark and host Jay Crawford, all of whom shared the news about themselves on Twitter.
ESPN cuts familiar faces in major layoff - Apr. 26, 2017
Baidu CEO: We welcome immigrants - Apr. 26, 2017
Baidu CEO Robin Li wants more foreign workers to come to China.
Baidu CEO: We welcome immigrants - Apr. 26, 2017
Baidu CEO: We welcome immigrants - Apr. 26, 2017
Google brings students to Hamilton, in VR and IRL - Apr. 26, 2017
How do you get high schoolers from low-income families to care about two men shooting at each other on a riverbank more than 200 years ago?
A six-week program from the Gilder Lehman Institute is using performance art, virtual reality and a very special trip to the theater to teach 5,000 students across the U.S. about founding father Alexander Hamilton.
Google brings students to Hamilton, in VR and IRL - Apr. 26, 2017
A six-week program from the Gilder Lehman Institute is using performance art, virtual reality and a very special trip to the theater to teach 5,000 students across the U.S. about founding father Alexander Hamilton.
Google brings students to Hamilton, in VR and IRL - Apr. 26, 2017
Spotlight: Brickell Men's Products Offers Natural Grooming Options
There are plenty of natural and luxury grooming products out there for women. But the market for similar men’s products isn’t nearly as robust.
Enter Brickell Men’s Products. The company started because of a lack of natural skin care options and has started to offer more and more grooming options without all the chemicals found in most other men’s products. Read more about Brickell Men’s Products below in this week’s Small Business Spotlight.
Spotlight: Brickell Men's Products Offers Natural Grooming Options
United Airlines reaches settlement with passenger who was dragged off plane - Apr. 27, 2017
United Airlines just reached a settlement with Dr. David Dao, the passenger who was violently dragged off a flight earlier this month in an incident that created a firestorm for the company.
Dao's lawyers announced the deal Thursday, but did not disclose the financial terms of the settlement.
United Airlines reaches settlement with passenger who was dragged off plane - Apr. 27, 2017
Dao's lawyers announced the deal Thursday, but did not disclose the financial terms of the settlement.
United Airlines reaches settlement with passenger who was dragged off plane - Apr. 27, 2017
10 Great Sources for Business Training Videos
Development and efficiency are crucial for businesses striving to advance and become more competitive. Business training videos provide an effective and convenient way for businesses to train and develop teams, whilst saving on time, money and resources. The internet is awash with training videos that businesses can watch and benefit from at their leisure.
If you’re a business interested in using training videos to benefit your organization, Small Business Trends has identified ten great sources for business training videos.
10 Great Sources for Business Training Videos
What Makes a Successful Entrepreneur? (INFOGRAPHIC)
Among other things, prior work experience seems to be a key deciding factor. According to data gathered by accommodation booking agent Central London Apartments, 96 percent of successful entrepreneurs credited “prior work experience” for their success.
What Makes a Successful Entrepreneur? (INFOGRAPHIC)
Wednesday, April 26, 2017
China is crushing South Korea's tourism industry - Apr. 26, 2017
Pro tip for countries looking to keep their tourism numbers up: Don't annoy China.
That's the lesson South Korea is learning the hard way. The country suffered a 40% plunge in Chinese visitors last month, according to the Korea Tourism Organization.
China is crushing South Korea's tourism industry - Apr. 26, 2017
That's the lesson South Korea is learning the hard way. The country suffered a 40% plunge in Chinese visitors last month, according to the Korea Tourism Organization.
China is crushing South Korea's tourism industry - Apr. 26, 2017
Citigroup sets up in Saudi Arabia with a woman at the helm - Apr. 26, 2017
Citigroup is making a comeback in Saudi Arabia, this time with a woman in charge.
After an absence of more than 12 years, Citigroup (C) has been awarded a license by the Saudi authorities to provide a full range of investment banking services in the kingdom, the bank said in a statement.
Citigroup sets up in Saudi Arabia with a woman at the helm - Apr. 26, 2017
After an absence of more than 12 years, Citigroup (C) has been awarded a license by the Saudi authorities to provide a full range of investment banking services in the kingdom, the bank said in a statement.
Citigroup sets up in Saudi Arabia with a woman at the helm - Apr. 26, 2017
China sentences U.S. businesswoman to prison on spying charges - Apr. 26, 2017
A Chinese court has convicted an American businesswoman of spying, sentencing her to three and a half years in prison and deportation.
Sandy Phan-Gillis, a resident of Houston, has been in custody in China since March 2015 when she was detained during a business trip with officials from Texas.
China sentences U.S. businesswoman to prison on spying charges - Apr. 26, 2017
Sandy Phan-Gillis, a resident of Houston, has been in custody in China since March 2015 when she was detained during a business trip with officials from Texas.
China sentences U.S. businesswoman to prison on spying charges - Apr. 26, 2017
Netflix deal with Baidu opens door to China - Apr. 26, 2017
Six months after admitting defeat in its bid to crack China, Netflix has found a way to tap into the vast market.
The company has signed a licensing deal with popular video streaming platform iQIYI, a subsidiary of Chinese search engine Baidu (BIDU, Tech30), Netflix spokeswoman Jessica Lee said Wednesday.
Netflix deal with Baidu opens door to China - Apr. 26, 2017
The company has signed a licensing deal with popular video streaming platform iQIYI, a subsidiary of Chinese search engine Baidu (BIDU, Tech30), Netflix spokeswoman Jessica Lee said Wednesday.
Netflix deal with Baidu opens door to China - Apr. 26, 2017
Amazon's New Subscription Service Should Have You Rethinking Your Products
Amazon (NASDAQ:AMZN) just added a new marketplace, Subscribe with Amazon, to help consumers find digital subscriptions, highlighting a potential opportunity for companies to increase ongoing revenue streams.
Amazon's New Subscription Service Should Have You Rethinking Your Products
Amazon's New Subscription Service Should Have You Rethinking Your Products
How leaked NSA spy tools created a hacking free-for-all - Apr. 25, 2017
Hackers have compromised thousands of computers around the world with a government-grade spy tool.
A backdoor published in a trove of leaked NSA hacking tools is being loaded onto vulnerable Windows computers. The attacks demonstrate what happens when people fail to regularly update their machines.
How leaked NSA spy tools created a hacking free-for-all - Apr. 25, 2017
A backdoor published in a trove of leaked NSA hacking tools is being loaded onto vulnerable Windows computers. The attacks demonstrate what happens when people fail to regularly update their machines.
How leaked NSA spy tools created a hacking free-for-all - Apr. 25, 2017
Dirty jeans for sale: $425 - Apr. 25, 2017
Dirty denim is the new black, selling for hundreds of dollars at pricy retailers like Nordstrom.
Nordstrom is offering "heavily distressed," muddy jeans for $425 on its web site.
Dirty jeans for sale: $425 - Apr. 25, 2017
Nordstrom is offering "heavily distressed," muddy jeans for $425 on its web site.
Dirty jeans for sale: $425 - Apr. 25, 2017
Uber teams with Dallas, Dubai to demo flying cars by 2020 - Apr. 25, 2017
Uber, not satisfied with giving customers rides on land, is now looking to the skies.
The tech company announced Tuesday at its Elevate Summit that it has struck partnerships with the cities of Dallas and Dubai to demonstrate a network of flying cars by 2020. Uber also announced a handful of partnerships with aviation companies to develop and deliver a flying car.
Uber teams with Dallas, Dubai to demo flying cars by 2020 - Apr. 25, 2017
The tech company announced Tuesday at its Elevate Summit that it has struck partnerships with the cities of Dallas and Dubai to demonstrate a network of flying cars by 2020. Uber also announced a handful of partnerships with aviation companies to develop and deliver a flying car.
Uber teams with Dallas, Dubai to demo flying cars by 2020 - Apr. 25, 2017
Residents of This State Want to Work from Home More than Anyone Else in the US
A not-so-surprising trend is gathering steam across the U.S. The trend, which is indicative of what is happening in other markets around the world, is that more and more workers want to work from home.
To better understanding how this trend is taking shape in the U.S, a New York-startup called AND CO set out to identify the states that have the most residents who want to work from home. The results of this nationwide study were as interesting as they were enlightening.
Residents of This State Want to Work from Home More than Anyone Else in the US
25 Point of Sale Systems for Small Business
It’s important small businesses choose the right point of sale (POS) system, which streamline the sales process, ensuring payments are made quickly and securely. A POS system can also make a small business appear more professional and legitimate, which is particularly important for business’s just starting out.
With a myriad of point of sale systems and software available, how do small businesses choose the right one their own specific needs? Small Business Trends has identified 25 point of sale systems small businesses could benefit from.
25 Point of Sale Systems for Small Business
Coca-Cola to cut 1,200 jobs as sales slump - Apr. 25, 2017
Coca-Cola's sales continue to fizzle -- and the company is planning to cut 1,200 jobs to try and get back on track.
Coke (KO) said in its earnings report Tuesday that the layoffs, which will begin in the second half of this year, are part of a broader cost cutting plan aimed at saving $800 million.
Coca-Cola to cut 1,200 jobs as sales slump - Apr. 25, 2017
Coke (KO) said in its earnings report Tuesday that the layoffs, which will begin in the second half of this year, are part of a broader cost cutting plan aimed at saving $800 million.
Coca-Cola to cut 1,200 jobs as sales slump - Apr. 25, 2017
Outburst by angry Wells Fargo shareholder halts annual meeting - Apr. 25, 2017
Wells Fargo's annual shareholder meeting was interrupted by an outburst from an angry investor who demanded answers from the embattled bank's board of directors.
"Tell us what you knew and when you knew it!" screamed Bruce Marks, CEO of Neighborhood Assistance Corporation of America, a nonprofit community advocacy group
Outburst by angry Wells Fargo shareholder halts annual meeting - Apr. 25, 2017
"Tell us what you knew and when you knew it!" screamed Bruce Marks, CEO of Neighborhood Assistance Corporation of America, a nonprofit community advocacy group
Outburst by angry Wells Fargo shareholder halts annual meeting - Apr. 25, 2017
7 ways to pay for college without a scholarship - Apr. 25, 2017
Your child got into the college of their dreams. But the acceptance letter didn't mention any kind of scholarship. Now what?
The good news is that most students receive some financial help paying for college, bringing the cost down from the school's "sticker price."
7 ways to pay for college without a scholarship - Apr. 25, 2017
The good news is that most students receive some financial help paying for college, bringing the cost down from the school's "sticker price."
7 ways to pay for college without a scholarship - Apr. 25, 2017
20 ways to save $1,000 (or more) a year - Apr. 25, 2017
Saving money takes discipline.
It means forgoing things you want and making tough choices, which can be tough in our consumption-focused society. However, saving money can make it easier to get what you really want.
20 ways to save $1,000 (or more) a year - Apr. 25, 2017
It means forgoing things you want and making tough choices, which can be tough in our consumption-focused society. However, saving money can make it easier to get what you really want.
20 ways to save $1,000 (or more) a year - Apr. 25, 2017
Can algorithms help kick addiction? - Apr. 25, 2017
The word "addict" has a lot of stigma attached to it.
"We were sold years ago on the idea that addicts were people that lived under a bridge," said Jamison Monroe Jr., founder of teen addiction recovery center Newport Academy.
Can algorithms help kick addiction? - Apr. 25, 2017
"We were sold years ago on the idea that addicts were people that lived under a bridge," said Jamison Monroe Jr., founder of teen addiction recovery center Newport Academy.
Can algorithms help kick addiction? - Apr. 25, 2017
How to Use Different Types of Content When Marketing Your Small Business (Infographic)
Unless you’ve lived under a rock for the past 6 years, you’ve probably heard about using content marketing to promote your small business.
Even as a solopreneur, content marketing works to bolster brand awareness, build your reputation, attract customers, and keep your website fresh.
How to Use Different Types of Content When Marketing Your Small Business (Infographic)
Wikipedia founder Jimmy Wales is launching a news website - Apr. 25, 2017
The founder of Wikipedia says he's on a mission to fight fake news.
Jimmy Wales is launching a news platform that will bring journalists together with an army of volunteer fact checkers. He's calling the site "Wikitribune."
Wikipedia founder Jimmy Wales is launching a news website - Apr. 25, 2017
Jimmy Wales is launching a news platform that will bring journalists together with an army of volunteer fact checkers. He's calling the site "Wikitribune."
Wikipedia founder Jimmy Wales is launching a news website - Apr. 25, 2017
Marissa Mayer will walk away from Yahoo with $186 million - Apr. 25, 2017
Marissa Mayer will walk away from Yahoo with $186 million.
Mayer, who has failed to turn the Internet pioneer around in five years as CEO, is expected to step aside when Verizon completes its $4.5 billion purchase of Yahoo.
Marissa Mayer will walk away from Yahoo with $186 million - Apr. 25, 2017
Mayer, who has failed to turn the Internet pioneer around in five years as CEO, is expected to step aside when Verizon completes its $4.5 billion purchase of Yahoo.
Marissa Mayer will walk away from Yahoo with $186 million - Apr. 25, 2017
How Google plans to get a billion new users - Apr. 25, 2017
Google is making a new push to get nearly a billion Indians onto the internet.
How? By allowing them to surf the web in their own language.
How Google plans to get a billion new users - Apr. 25, 2017
How? By allowing them to surf the web in their own language.
How Google plans to get a billion new users - Apr. 25, 2017
Small Business Loans at Institutional Lenders, Small Banks on the Uptick
The latestBiz2Credt Small Business Lending Index shows a positive outlook for small business loans based on their approval rates. Specific upticks were measured at institutional lenders and small banks.
Small Business Loans at Institutional Lenders, Small Banks on the Uptick
Small Business Loans at Institutional Lenders, Small Banks on the Uptick
What is an Integrated Marketing Campaign?
The first part of this series discussed the basics of integrated marketing and how the method blends traditional techniques with digital parts. The previous article looked at how this modern tool combined the elements of more conventional outbound marketing with inbound marketing.
This second installment looks at how to take a step back and watch how these moving parts interact by looking at a few hypothetical campaigns that bridge the gap between cyberspace, print, radio and television.
What is an Integrated Marketing Campaign?
Sheryl Sandberg kicks off her next movement: resilience - Apr. 25, 2017
Ten days after Sheryl Sandberg's husband died unexpectedly, she returned to work at Facebook (FB, Tech30).
During her first meeting that day, all she could think was, "What is everyone talking about and why on earth does this even matter?" In her third meeting, she fell asleep for a few minutes.
Sheryl Sandberg kicks off her next movement: resilience - Apr. 25, 2017
During her first meeting that day, all she could think was, "What is everyone talking about and why on earth does this even matter?" In her third meeting, she fell asleep for a few minutes.
Sheryl Sandberg kicks off her next movement: resilience - Apr. 25, 2017
Iflix: The startup that's aiming to outsmart Netflix in Asia - Apr. 25, 2017
Patrick Grove is tired of the Netflix comparisons, but they're not going away anytime soon.
The Malaysian internet mogul is one of the founders of Iflix, a video-on-demand service with more than 5 million subscribers in Asia.
Iflix: The startup that's aiming to outsmart Netflix in Asia - Apr. 25, 2017
The Malaysian internet mogul is one of the founders of Iflix, a video-on-demand service with more than 5 million subscribers in Asia.
Iflix: The startup that's aiming to outsmart Netflix in Asia - Apr. 25, 2017
Shea Moisture is the latest company to get hammered for an ad - Apr. 24, 2017
Another day, another brand under fire for an ad that many customers saw as tone-deaf.
Shea Moisture is fighting backlash on social media after the brand, a family-owned business with deep ties to the black community, launched a spot that opened with a black woman discussing the difficulties of dealing with her natural hair, but quickly transitioned to two white women -- a blonde and a redhead. One said she didn't "know what to do" with her hair and the other complained about dyeing it.
Shea Moisture is the latest company to get hammered for an ad - Apr. 24, 2017
Shea Moisture is fighting backlash on social media after the brand, a family-owned business with deep ties to the black community, launched a spot that opened with a black woman discussing the difficulties of dealing with her natural hair, but quickly transitioned to two white women -- a blonde and a redhead. One said she didn't "know what to do" with her hair and the other complained about dyeing it.
Shea Moisture is the latest company to get hammered for an ad - Apr. 24, 2017
Sunday, April 23, 2017
10 Easy Ways Small Businesses Should Track Competitors
One of the most important yet often unvalued requirements when running a small business is to track and monitor competition. Having a clear understanding of competitors’ business operations, such as what they are charging, what clients they have, and what new products and services they are offering, can help a company develop their own successful business models and strategies.
10 Easy Ways Small Businesses Should Track Competitors
10 Easy Ways Small Businesses Should Track Competitors
Small Businesses Learn from IKEA: Build a Complementing Side Business
When it comes to securing your business’ future and increasing its profitability, diversifying your business is key. Diversifying essentially means to vary your business’ range of products or field of operation — a strategy that small businesses can learn a thing or two about from IKEA.
Small Businesses Learn from IKEA: Build a Complementing Side Business
Small Businesses Learn from IKEA: Build a Complementing Side Business
What Is Integrated Marketing?
At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing numbers up and accidentally placed ones that spoke to Boomers’ shopping preferences beside stats for the Millennials.
Consider the chart from The NPD Group that states 81 percent of Millennials’ retail purchases take place in a brick and mortar store. Another statistic from Valassis seems to muddy the waters further. It states that 51 percent of respondents between the ages of 18- 34 reported the newspaper was the top source where they spotted deals.
What Is Integrated Marketing?
Managers and Specialists are Toughest Jobs to Fill for Small Business
Experienced leaders are always leaving the workforce.
That’s true of Baby Boomers now. And new data from Indeed.com shows that small businesses are having a hard time filling the vacancies these retiring Boomers are creating.
Managers and Specialists are Toughest Jobs to Fill for Small Business
Saturday, April 22, 2017
Google Home now recognizes your individual voice - Apr. 20, 2017
Virtual assistants just got a lot more personal.
Google Home -- the company's voice-controlled smart speaker that plays music, searches Google (GOOG) and lists recipes -- can now tell the difference between you and others based on voice.
Google Home now recognizes your individual voice - Apr. 20, 2017
Google Home -- the company's voice-controlled smart speaker that plays music, searches Google (GOOG) and lists recipes -- can now tell the difference between you and others based on voice.
Google Home now recognizes your individual voice - Apr. 20, 2017
10 Tips for Creating a Luxury Brand in a New Market
Finding a place for a product or service in an already established marketplace can be hard enough. If you add the extra elements of trying to blaze a trail for a luxury brand in a new market that’s just opening up, you need to take extra care each arrow in your business quiver is sharp.
That’s certainly the case for the emerging luxury marijuana space. It’s being spurred on by the fact more and more states are legalizing medical and in some cases recreational marijuana.
10 Tips for Creating a Luxury Brand in a New Market
Shocker! Only 27 Percent of Marketers Use Data to Adjust Strategy
Across industries, organizations are adopting a data-driven approach. But many small businesses are not leveraging data to adjust their strategy, a new study reveals.
Shocker! Only 27 Percent of Marketers Use Data to Adjust Strategy
Shocker! Only 27 Percent of Marketers Use Data to Adjust Strategy
LLC or corporation, which is right for your business?
Are you breathing a sigh of relief now that another tax season has come and gone? Now that the 2016 tax filing deadlines have passed, this is the perfect time to consider your business structure.
For example, in the early stages of your business, you may have preferred to keep things simple with a sole proprietorship. But as your business and expectations grow, you may need to change your business structure to a corporation or LLC. Revisiting your business structure now can even help save you money with next year’s filing. Most importantly, picking the right business structure lays a strong legal foundation for your business for years to come.
LLC or corporation, which is right for your business?
Friday, April 21, 2017
Thursday, April 20, 2017
What’s the Best Stage for Angels to Invest?
Would-be angel investors often have many questions about getting into the world of investing in start-up companies. One of their most common questions is what stage in the development of start-ups – idea, pre-seed, seed, Series A, Series B, Series C and so on – should they invest.
What’s the Best Stage for Angels to Invest?
What’s the Best Stage for Angels to Invest?
How to Boost Sales While Spending Less on Marketing
Marketing is a critical, yet expensive part of any modern business. Most major brand name companies spend a considerable amount of revenue on marketing; Salesforce, for example, spends a whopping 53 percent of its revenue on marketing, while social media giant Twitter commits 44 percent.
Regardless of how much your company can or wants to commit to marketing, it is nonetheless a costly affair.
How to Boost Sales While Spending Less on Marketing
Wednesday, April 19, 2017
Tuesday, April 18, 2017
How to Recycle Batteries and Why Your Small Business Should
If your small business uses any electronics, there’s a good chance you go through lots of batteries. Whether you use single-use batteries or rechargeable ones, simply throwing out those batteries when you’re done with them can be extremely harmful to the environment.
But there are other options. There are several benefits for businesses that recycle batteries. And there are a few different ways you can recycle them as well.
How to Recycle Batteries and Why Your Small Business Should
Togo Becomes First Country in Africa to Validate the Elimination of Lymphatic Filariasis as a Public Health Problem
From #Merck:
Tuesday, April 18, 2017 8:00 am EDT
LOME, TOGO -- GSK, Merck (known as MSD outside the United States and Canada), and the MECTIZAN® Donation Program (MDP) congratulate President Faure Gnassingbé, the government and the people of Togo for becoming the first country in Africa recognized by the World Health Organization to have eliminated lymphatic filariasis (LF) as a public health problem.
LF, commonly known as elephantiasis, is a debilitating disease caused by a parasite transmitted to humans through the bites of mosquitoes. According to the World Health Organization (WHO), LF is found in 73 countries with an estimated 120 million people infected. Long-term, chronic infection may cause damage to the lymphatic system of people affected, and limbs, breasts, and genitals can become severely and irreversibly swollen, causing extreme discomfort and social stigmatization.
In African countries where LF and another parasitic disease called river blindness are co-endemic, the WHO recommends co-administering two medicines, albendazole and ivermectin, annually for at least six years to reduce the level of parasites in infected people and help break the cycle of transmission until the disease is no longer a public health problem.
A WHO resolution to achieve the elimination of LF was established by the Fiftieth World Health Assembly in Geneva in 1997. In 1998, GSK announced the donation of albendazole for the elimination of LF, and Merck expanded its donation of MECTIZAN® (ivermectin) through the MDP to include the elimination of LF in countries where the disease co-exists with river blindness. Since 1999, GSK has donated over 7 billion doses of albendazole worldwide to fight LF. Since 1987, Merck has donated more than 2.5 billion doses of MECTIZAN® to control and eliminate river blindness and LF.
The elimination of LF in Togo follows similar progress in seven countries (Cambodia, Cook Islands, Maldives, Marshall Islands, Niue, Sri Lanka and Vanuatu) validated by the WHO to have eliminated LF as a public health problem. Thirteen additional countries have successfully completed large-scale treatment programs and are under surveillance to demonstrate that elimination has been achieved. This remarkable progress has been supported by a public-private partnership, the Global Alliance for the Elimination of Lymphatic Filariasis (GAELF), which brings together academic and research institutions, endemic counties, non-governmental development organizations, financial donors and the private sector in the fight against LF.
"We celebrate this important achievement with the people of Togo. Lymphatic filariasis is a debilitating, but preventable, disease that not only affects patients and their families but also communities and health care systems,” said Dr. Julie L. Gerberding, Merck’s chief patient officer. “Working with our partners for nearly two decades, we strive to eliminate LF in Africa and Yemen to help improve the lives of tens of millions of people.”
Phil Thomson, president of Global Affairs, GSK said “Achieving elimination of LF is a fantastic achievement for Togo and is testament to the commitment of the Togolese Government and the dedication of the health workers delivering treatments on the front line. We are committed to playing our part with the donation of albendazole for as long as it is needed to replicate this success throughout endemic countries, freeing communities from the burden of LF.”
The MDP’s director, Dr. Yao Sodahlon, is a Togolese national and expert in tropical diseases who worked closely over the years with the ministry of health and other partners to ensure Togo’s success. “I am very proud of my country for achieving elimination of LF. My colleagues in the ministry of health must be congratulated for their dedication to ensuring the medications were consistently delivered to the millions of people at-risk of infection every year since the national elimination program started in 2000. I hope other countries in Africa will soon follow Togo in achieving this goal,” he said.
About GSK
GSK – one of the world’s leading research-based pharmaceutical and health care companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For further information please visit www.gsk.com.
Contact: Catherine Hartley
+44 (0) 20 8047 5502
About Merck
For more than a century, Merck, a leading global biopharmaceutical company known as MSD outside of the United States and Canada, has been inventing for life, bringing forward medicines and vaccines for many of the world’s most challenging diseases. Through our prescription medicines, vaccines, biologic therapies and animal health products, we work with customers and operate in more than 140 countries to deliver innovative health solutions. We also demonstrate our commitment to increasing access to health care through far-reaching policies, programs and partnerships. Today, Merck continues to be at the forefront of research to advance the prevention and treatment of diseases that threaten people and communities around the world - including cancer, cardio-metabolic diseases, emerging animal diseases, Alzheimer’s disease and infectious diseases including HIV and Ebola. For more information, visit www.merck.com and connect with us on Twitter, Facebook, YouTube and LinkedIn.
Contacts:
Jeanine Clemente Claire Gillespie
908-236-5059 267-305-0932
About the MECTIZAN® Donation Program
The MECTIZAN® Donation Program (MDP) was established in 1987 to provide medical, technical and administrative oversight of the donation of MECTIZAN® by Merck for the treatment of onchocerciasis. In 1998, MDP expanded its mandate to include oversight of the donation of albendazole by GSK for the elimination of lymphatic filariasis in onchocerciasis co-endemic areas.
Contacts: Joni Lawrence Yao Sodahlon jlawrence@taskforce.org ysodahlon@taskforce.org
404-687-5610 404-371-1460
404-687-5610 404-371-1460
10 Ways Retailers Can Reach Gen Z with Social Media
You may think you’ve got a handle on Millennial shoppers — but are you ready for Generation Z?
While the two groups do have many similarities, Gen Z takes Millennials’ shopping tendencies to the next level. Defined as consumers age 20 and under, Gen Z is leaving older shoppers (and many retailers) “in their digital dust,” warns a new report from Accenture.
10 Ways Retailers Can Reach Gen Z with Social Media
Here’s What You Must Do When Expanding Your Business
It’s finally happened. You have worked day and night to reach this moment.
Your business has grown to the point where you need to expand. You are ready to scale. However, it is important to make sure you scale your business the right way. The last thing you want is to grow too fast. It’s a mistake many companies make.
Here’s What You Must Do When Expanding Your Business
UPS Honors New Mexico Drivers For 25 Years Of Safe Driving
UPS (NYSE:UPS) announced that seven elite drivers from New Mexico are among 1,575 newly inducted worldwide into the Circle of Honor, an honorary organization for UPS drivers who have achieved 25 or more years of accident-free driving.
UPS Honors New Mexico Drivers For 25 Years Of Safe Driving
UPS Honors New Mexico Drivers For 25 Years Of Safe Driving
UPS Honors Nevada Drivers For 25 Years Of Safe Driving
UPS (NYSE:UPS) announced that 11 elite drivers from Nevada are among 1,575 newly inducted worldwide into the Circle of Honor, an honorary organization for UPS drivers who have achieved 25 or more years of accident-free driving.
UPS Honors Nevada Drivers For 25 Years Of Safe Driving
UPS Honors Nevada Drivers For 25 Years Of Safe Driving
Union Pacific Plans to Invest $79 Million in its Louisiana Rail Infrastructure
From #UnionPacific:
Union Pacific Plans to Invest $79 Million in its Louisiana Rail Infrastructure
SPRING, TEX., APRIL 17, 2017
Union Pacific is boosting safety and efficiency with an approximately $79 million infrastructure investment in Louisiana this year. Projects funded by Union Pacific benefit Louisiana's overall transportation infrastructure without taxpayer funds.
Union Pacific's investment plan funds a range of initiatives: $58 million to maintain railroad track and $18 million to maintain bridges in the state. Key projects planned this year include:
- $19 million investment in the rail line between Alexandria and Shreveport to replace 149,125 railroad ties and install 76,150 tons of rock ballast.
- $11 million investment in the rail line between Alexandria and Iowa to replace 90,659 railroad ties and install 35,093 tons of rock ballast.
"Union Pacific's targeted investments fund projects that strengthen our railroad tracks, increase safety and minimize delays as trains travel through communities across Louisiana," said Brenda Mainwaring, Union Pacific vice president – Public Affairs, Southern Region. "Maintaining a healthy railroad is the foundation of our ability to serve customers and communities across the state."
This year's planned $79 million capital expenditure in Louisiana is part of an ongoing investment strategy. From 2012 to 2016, Union Pacific invested more than $392 million strengthening Louisiana's transportation infrastructure.
Union Pacific plans to spend $3.1 billion across its network this year. The company has invested $51 billion since 2000, contributing to a 40 percent decrease in derailments during the same time frame.
ABOUT UNION PACIFIC
Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP). One of America's most recognized companies, Union Pacific Railroad connects 23 states in the western two-thirds of the country by rail, providing a critical link in the global supply chain. From 2007-2016, Union Pacific invested approximately $34 billion in its network and operations to support America's transportation infrastructure. The railroad's diversified business mix includes Agricultural Products, Automotive, Chemicals, Coal, Industrial Products and Intermodal. Union Pacific serves many of the fastest-growing U.S. population centers, operates from all major West Coast and Gulf Coast ports to eastern gateways, connects with Canada's rail systems and is the only railroad serving all six major Mexico gateways. Union Pacific provides value to its roughly 10,000 customers by delivering products in a safe, reliable, fuel-efficient and environmentally responsible manner.
The statements and information contained in the news releases provided by Union Pacific speak only as of the date issued. Such information by its nature may become outdated, and investors should not assume that the statements and information contained in Union Pacific's news releases remain current after the date issued. Union Pacific makes no commitment, and disclaims any duty, to update any of this information.
Spacious Transforms Restaurants into Coworking Spaces for Freelancers
Not all business owners need a dedicated office space. Some just need a laptop or mobile device and a quiet place to work. Now, a new startup in New York City is aiming to help those business owners, freelancers and other professionals find that last part.
Spacious Transforms Restaurants into Coworking Spaces for Freelancers
Spacious Transforms Restaurants into Coworking Spaces for Freelancers
Most Small Businesses Spend $1000 or More on Tax Administration Alone
Small businesses are spending way too much time and money on federal taxes, a new survey has found.
According to the National Small Business Association 2017 Small Business Taxation Survey (PDF), federal tax burden is one of the biggest challenges facing small businesses. The report finds the majority of small businesses (67 percent) are spending more than $1,000 each year on just the administration of federal taxes.
Most Small Businesses Spend $1000 or More on Tax Administration Alone
10 Ways the Gig Economy Can Help Small Manufacturing Businesses
A recent study has predicted by 2020 40 percent of American workers will be employed by the Gig Economy, working as independent contractors rather than employees. They’ll get none of the old school benefits and security previous generations enjoyed.
While there are no gold watches at the end of the road for these Americans, the flexibility and independence offered in industries like manufacturing by this new small business project-to-project model attracts them nevertheless.
10 Ways the Gig Economy Can Help Small Manufacturing Businesses
Steve Ells, Founder of Chipotle Mexican Grill, Turned Sustainability into a Brand Differentiator
Steve Ells, founder, CEO and Chairman of Chipotle Mexican Grill (NYSE:CMG), proved sustainability can be translated into sales.
Born in Indianopolis in 1966, Ells presently lives in Denver, Colorado. According to Forbes, his current net worth is approximately over $200 million.
Steve Ells, Founder of Chipotle Mexican Grill, Turned Sustainability into a Brand Differentiator
What is LEED Certification and Why Should Your Small Business Apply?
As any business grows, two of its biggest concerns become keeping overhead down and demonstrating some level of social responsibility to customers. According to research by Reason Digital, some 96 percent of consumers think it’s crucial that companies practice sustainable social and environmental policies that set a good example to communities.
Bearing that in mind, and if you’re interested in killing two birds with one stone, it might be worth checking out applying for a LEED certification.
What is LEED Certification and Why Should Your Small Business Apply?
Bristol-Myers Squibb and Nordic Bioscience Announce Collaboration for Fibrosis Biomarker Technology
From Bristol-Myers Squibb:
Collaboration to develop translational biomarkers for fibrotic diseases, including non-alcoholic steatohepatitis (NASH)
CATEGORY:
MONDAY, APRIL 17, 2017 6:59 AM EDT
NEW YORK & HERLEV, Denmark--(BUSINESS WIRE)--Bristol-Myers Squibb Company (NYSE:BMY) and Nordic Bioscience, a Danish company specializing in biomarker technologies, today announced a collaboration agreement to develop biomarker technology to potentially aid in the diagnosis and monitoring of fibrotic diseases including Non-alcoholic steatohepatitis (NASH). Nordic Bioscience has over 25 years’ experience in biomarker development and clinical trials with extensive expertise in rheumatology and fibrosis. A biomarker is a molecule that may be used to diagnose a disease, or predict disease progression and indicate response to therapy.
“Addressing the significant need for better diagnostic and monitoring tools in fibrotic diseases is a key element of Bristol-Myers Squibb’s fibrosis strategy to help patients suffering from these debilitating conditions,” said Mike Burgess, head of Cardiovascular, Fibrosis and Immunoscience Development, Bristol-Myers Squibb. “We continue to invest in innovative approaches to develop more precise methods to diagnose disease and monitor progression and we are pleased to partner with Nordic Bioscience and leverage their vast experience in biomarker development.”
“There is a big unmet need in medical and drug development for simple non-invasive diagnostic, early proof of efficacy of intervention and prognostic biomarkers in the NASH field. Nordic Bioscience is very proud to enter into this collaboration which will benefit the fibrosis field by advancing the research in fibrosis biomarkers for the benefit of patients,” said Morten Karsdal, CEO of Nordic Bioscience.
Nordic Bioscience is a leader in the measurement, development and validation of assays for collagens, elastins and laminins as biomarkers of extracellular matrix (ECM) activity. The company invented C-terminal telopeptide (CTX), a biomarker that non-invasively identifies osteoporosis patients with a high rate of bone loss and can be used to assess response to osteoporosis therapy.
Under the terms of the agreement, Bristol-Myers Squibb and Nordic Bioscience will collaborate in the development of translational biomarkers and diagnostics for the evaluation of NASH in pre-clinical models of fibrotic diseases and in clinical settings.
About Fibrosis and NASH
Fibrotic diseases are characterized by chronic inflammation that leads to excess collagen deposition and scar formation in an organ or tissue. This scarring response compromises function and ultimately leads to organ failure. Nonalcoholic steatohepatitis (NASH) may progress to cirrhosis, hepatocellular carcinoma (liver cancer) and liver failure, and is expected to be the leading cause of liver transplant by 2030. The severity of liver fibrosis (scar tissue in the liver) is measured on a scale of F0 (normal) to F4 (cirrhosis) in a liver biopsy specimen. Approximately 20 million patients in the U.S. have NASH, and there are currently no approved pharmacological treatments.
About Fibrosis at Bristol-Myers Squibb
Bristol-Myers Squibb is committed to the discovery and development of medicines for the treatment of fibrosis, the buildup of scar tissue that impacts organ function. We are advancing a robust pipeline of investigational compounds to address areas of high unmet need in fibrosis, including nonalcoholic steatohepatitis (NASH), a condition with no approved treatment options that may lead to liver fibrosis and/or cirrhosis; and idiopathic pulmonary fibrosis (IPF), a progressive lung disease with a high mortality rate. We are researching multiple mechanisms and approaches to make the biggest impact on patients.
About Bristol-Myers Squibb
Bristol-Myers Squibb is a global biopharmaceutical company whose mission is to discover, develop and deliver innovative medicines that help patients prevail over serious diseases. For more information about Bristol-Myers Squibb, visit us at BMS.com or follow us on LinkedIn, Twitter, YouTube and Facebook.
About Nordic Bioscience
Nordic Bioscience is a Danish Biotech company dedicated to preclinical and clinical drug development, specializing in precision medicine using unique biomarker technologies. The company has more than 25 years’ experience in biomarker development and clinical trials and has acquired extensive expertise in rheumatology and fibrosis. Combining experience in preclinical and clinical research enables Nordic Bioscience to help provide a faster and smarter detection of signals of the potential clinical viability of drug candidates. For more information about Nordic Bioscience, visit us at http://www.nordicbioscience.com/
Bristol-Myers Squibb Forward-Looking Statement
This press release contains “forward-looking statements” as that term is defined in the Private Securities Litigation Reform Act of 1995 regarding the research, development and commercialization of pharmaceutical products. Such forward-looking statements are based on current expectations and involve inherent risks and uncertainties, including factors that could delay, divert or change any of them, and could cause actual outcomes and results to differ materially from current expectations. No forward-looking statement can be guaranteed. Among other risks, there can be no guarantee that investigational biomarkers or assays discussed in this release will be successfully developed or approved for any of the indications described in this release. Forward-looking statements in this press release should be evaluated together with the many uncertainties that affect Bristol-Myers Squibb's business, particularly those identified in the cautionary factors discussion in Bristol-Myers Squibb's Annual Report on Form 10-K for the year ended December 31, 2014 in our Quarterly Reports on Form 10-Q and our Current Reports on Form 8-K. Bristol-Myers Squibb undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise.
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