Finding a place for a product or service in an already established marketplace can be hard enough. If you add the extra elements of trying to blaze a trail for a luxury brand in a new market that’s just opening up, you need to take extra care each arrow in your business quiver is sharp.
That’s certainly the case for the emerging luxury marijuana space. It’s being spurred on by the fact more and more states are legalizing medical and in some cases recreational marijuana.
10 Tips for Creating a Luxury Brand in a New Market
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