10 Ways Retailers Can Reach Gen Z with Social Media

You may think you’ve got a handle on Millennial shoppers — but are you ready for Generation Z?

While the two groups do have many similarities, Gen Z takes Millennials’ shopping tendencies to the next level. Defined as consumers age 20 and under, Gen Z is leaving older shoppers (and many retailers) “in their digital dust,” warns a new report from Accenture.

10 Ways Retailers Can Reach Gen Z with Social Media