Another day, another brand under fire for an ad that many customers saw as tone-deaf.
Shea Moisture is fighting backlash on social media after the brand, a family-owned business with deep ties to the black community, launched a spot that opened with a black woman discussing the difficulties of dealing with her natural hair, but quickly transitioned to two white women -- a blonde and a redhead. One said she didn't "know what to do" with her hair and the other complained about dyeing it.
Shea Moisture is the latest company to get hammered for an ad - Apr. 24, 2017
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