How to Boost Sales While Spending Less on Marketing

Marketing is a critical, yet expensive part of any modern business. Most major brand name companies spend a considerable amount of revenue on marketing; Salesforce, for example, spends a whopping 53 percent of its revenue on marketing, while social media giant Twitter commits 44 percent.

Regardless of how much your company can or wants to commit to marketing, it is nonetheless a costly affair.

How to Boost Sales While Spending Less on Marketing