10 Ways to Strategically Evaluate the Potential of an Influencer for Your Brand

With so many different options available for online advertising, with instant results (think Google AdWords), why are more marketing teams evaluating the opportunity of influencer campaigns?  Impacting sales takes more effort that simply directing a consumer to click and arrive on a landing page; it’s a connection that brands must make with consumers, to create a favorable impression. One that ultimately results in a purchase decision.



10 Ways to Strategically Evaluate the Potential of an Influencer for Your Brand